These Terms of Service ("Terms") govern your use of the CommuteAds website, advertiser dashboard and in-cab advertising services (the "Services"), provided by CommuteAds Network Pvt. Ltd. ("CommuteAds", "we", "us"). By creating an account or booking a campaign, you agree to these Terms.
1. Eligibility and accounts
- You must be at least 18 and able to enter a binding contract. If you sign up for a business, you confirm you are authorised to act for it.
- Keep your account details accurate and your password confidential. You are responsible for activity under your account.
2. Campaigns and ad review
- Every creative is reviewed before it goes live, usually within 24–48 hours. We may approve, reject or ask for changes.
- Accepted formats are MP4 or MOV, 1080p, 16:9, in 10-second or 20-second lengths, under 200 MB.
- Editing a live campaign sends it back to Pending Review until the new creative is approved.
- Campaign start times, routes and targeting depend on fleet availability. We aim to deliver as booked but do not guarantee a specific number of impressions unless agreed in writing.
3. Content rules
You are responsible for your ads and confirm you own or have licensed everything in them. Ads must follow Indian law and the ASCI Code for Self-Regulation in Advertising. We will not run ads that:
- Promote tobacco, alcohol, gambling, illegal products or services
- Are misleading, defamatory, obscene, hateful or discriminatory
- Infringe anyone's trademark, copyright or other rights
- Contain political or religious content, unless agreed in writing
- Could distract the driver, such as flashing or strobing visuals
We may pause or remove any ad that breaks these rules, with or without notice.
4. Pricing and payment
- Pricing is on a CPM basis (cost per 1,000 verified impressions). Current rates range from ₹150 to ₹450 CPM depending on audience and placement, as shown on our website or in your quote.
- An impression is counted only when our sensor confirms a passenger is present while your ad plays.
- The minimum daily budget is ₹1,000. Prices are exclusive of GST, which is added to your invoice.
- We may change rates for future bookings. Rates for a confirmed campaign will not change during that campaign.
- Refunds are covered by our Refund Policy.
5. Reporting
Impression and performance data is shown on your dashboard. Our system's records are the basis for billing. If you believe a figure is wrong, tell us within 15 days of the campaign ending and we will investigate.
6. Intellectual property
You keep ownership of your ads. You give us a non-exclusive licence to store, format, display and report on them for your campaigns. The CommuteAds name, platform, dashboard and website content belong to us.
7. Acceptable use
You must not misuse the Services, including by trying to manipulate impression counts, access other accounts, reverse engineer the platform, or interfere with the in-cab devices.
8. Liability
- The Services are provided "as is". Device outages, network issues or fleet changes may interrupt delivery; you are billed only for verified impressions delivered.
- We are not liable for indirect or consequential losses such as lost profits or sales.
- Our total liability for any claim is limited to the amount you paid us for the campaign concerned.
- You agree to compensate us for claims arising from your ad content or your breach of these Terms.
9. Suspension and termination
You can close your account at any time. We may suspend or close accounts that break these Terms or the law. Amounts owed for delivered impressions remain payable.
10. Governing law
These Terms are governed by the laws of India. Courts in Hyderabad, Telangana have exclusive jurisdiction.
11. Changes
We may update these Terms. Continued use after changes take effect means you accept them.
12. Contact
Questions about these Terms: connect@commuteads.in